In the heart of Topanga Canyon, which is famous for its great surf, eclectic living, and interesting host of artists, musicians, and movie stars seeking to get away from the city and live somewhere a little more whimsical, Topanga Mercantile is an exquisite boutique featuring local artisans, stunning crystals and onsite, handmade candles. Every season the canyon courtyard hosted events. I was responsible designing poster and flyer for the events from scratch to execution.
The primary objective of designing posters and flyers is to effectively communicate key information about the event to the target audience using hierarchy to emphasize important details such as the event name and date. Created eye catching illustrations and typography that align with the event's theme and generate interest and excitement of the event. Ultimately, the goal is to encourage attendance and participation by providing clear and compelling information that motivates individuals to take action, whether it's purchasing tickets, RSVPing, or simply learning more about the event.
